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Creative Marketing & Content Strategist (AI & LLM Focus)

  • Indefinite
  • Full time
  • 1000, Skopje, North Macedonia
  • Marketing

Creative Marketing & Content Strategist (AI & LLM Focus)

We’re looking for a hands-on, creative strategist to own our content engine, from planning to execution, while reimagining how AI transforms scale and visibility. This role is at the heart of optimizing for LLMs, fueling pipeline, and amplifying our market voice.

What you’ll do

  • Content Creation & Strategy

    • Build and execute content across the full funnel (TOFU → MOFU → BOFU): blogs, case studies, social posts, newsletters, pr, landing pages and more to maximize awareness, consideration, and conversion

    • Manage the content calendar to ensure timely, consistent, and audience-centric storytelling.

    • Support campaigns with assets that drive awareness, engagement, and conversion.

    • Ensure content is structured and optimized for LLM visibility so our brand becomes the go-to reference in AI-powered discovery environments.

  • Thought Leadership & Advocacy

    • Lead our thought leadership program to position us as a credible voice in the industry.

    • Run and expand our employee advocacy initiative, enabling our people to become brand ambassadors.

    • Partner with executives and SMEs to bring their insights into market-shaping narratives.

  • Campaign & Collaboration

    • Cross-collaborate with Marketing Team, Product, Sales, and HR to align content with business goals.

    • Support the team with building high-impact newsletters that grow our subscriber base and engage audiences.

    • Drive social media content and channel strategy to expand reach and visibility.

  • Experimentation & Optimization

    • Leverage AI tools to test new content formats, workflows, and channels.

    • Amplify on backlinks strategy.

    • Experiment with emerging platforms and storytelling formats to differentiate the brand.

    • Track KPIs, analyze performance, and optimize for results.

What we’re looking for

  • Experience in content marketing, digital strategy, or creative content roles, ideally in B2B SaaS or enterprise.

  • Strong storytelling and writing skills with the ability to adapt across formats and channels.

  • Proven ability to manage content calendars, campaigns, and multi-channel distribution.

  • Curiosity and creativity: eager to explore how AI and LLMs reshape marketing.

  • Data-driven mindset: comfortable with metrics, optimization, and scaling what works.

  • Collaborative team player who thrives in cross-functional environments.

Why join?

This isn’t a traditional content role it’s a chance to build a next-generation content engine with AI at its core. You’ll drive visibility not just in search engines, but in the LLM ecosystem where tomorrow’s discovery happens. You’ll experiment, innovate, and directly shape how our brand shows up and scales in a rapidly evolving digital landscape.

👉 If you’re ready to merge creativity with AI innovation, we’d love to hear from you.