We’re looking for a sharp, strategic content builder to own and evolve our content engine - someone who thinks in categories, edits AI with taste, and knows how to make a brand show up where it matters: in search, in AI-powered discovery, and in the minds of the people we’re trying to reach.
This role sits at the intersection of creative strategy, SEO/AEO expertise, and AI-native execution. Your north star: building Semos Cloud into the defining voice in the People & Culture space.
Build and execute content across the full funnel - blogs, case studies, newsletters, landing pages, social, PR with a clear strategy behind every piece.
Manage the content calendar with an editorial mindset: the right story, the right format, the right moment.
Audit and optimise our existing content library before adding new - find the gaps, fix the weak spots, double down on what works.
Drive organic visibility through rigorous on-page SEO, content clustering, and topical authority - not just keyword targeting.
Own our Answer Engine Optimisation (AEO) strategy: structure content to surface in AI Overviews, Perplexity, SearchGPT, and featured snippets.
Understand how LLMs discover and cite content - and build a content programme that earns that visibility.
Develop and execute a link-building and digital PR strategy rooted in original research, data studies, expert commentary, and strategic partnerships - not spray-and-pray outreach.
Build relationships with HR tech publications, People & Culture communities, and industry analysts to earn high-authority backlinks that reinforce topical credibility.
Understand the link between backlink profiles and AI source credibility - content that is widely cited and linked to tends to surface more frequently in LLM-generated answers.
Track referring domain quality, link velocity, and anchor text distribution as part of an integrated SEO reporting framework.
Map the content landscape in HR tech and People & Culture - identify the angles competitors aren’t owning.
Develop a point of view and content programme that positions Semos Cloud as the go-to reference in this space.
Think like a media company, not just a marketing team.
Use AI as a force multiplier - but bring the editorial judgment to know when output is sharp vs. generic.
Build and refine prompting workflows that maintain brand voice and quality at scale.
Experiment with new AI-native formats and distribution channels.
Partner with executives and subject matter experts to turn their expertise into market-shaping content.
Run our employee advocacy programme and equip our people to amplify the brand authentically.
Lead social channel strategy with a focus on reach, relevance, and community.
Go beyond publish-and-pray: develop a repeatable distribution playbook that includes social media promotion, paid amplification, syndication partnerships, community seeding, and email nurture sequences.
Identify and activate the channels where People & Culture decision-makers actually consume content - not just the obvious ones.
Align with demand generation campaigns to ensure high-value content is supported with targeted promotion budgets where it makes sense.
Own the content reporting cadence: track both leading indicators (rankings, share of voice, AI citation frequency, referring domains) and lagging indicators (MQLs, pipeline influence, conversion rates).
Monitor competitive and AI citation intelligence - track where competitors earn citations in AI tools, which queries they’re winning, and where Semos Cloud is mentioned or absent in LLM outputs.
Make data-informed decisions about what to double down on, what to sunset, and where to experiment - report clearly to leadership on content’s contribution to business outcomes.
Cross-collaborate with Marketing Team, Product, Sales, and HR to align content with business goals.
Support the team with building high-impact newsletters that grow our subscriber base and engage audiences.
Proven experience in content strategy in B2B SaaS or HR tech - you’ve built something, not just maintained it.
Deep fluency in SEO (technical basics, topical authority, content architecture) and AEO - you understand how both traditional and AI-powered search discovery work.
Backlink & digital PR experience: you’ve earned links through original research, expert placements, and partnerships -not just guest post exchanges. You can speak to how link equity supports both search rankings and AI source credibility.
Strong editorial instincts - you can take an AI draft and know exactly what’s missing, what’s flat, and what needs a human edge.
Strategic thinker who can identify white space and build a content category, not just fill a calendar.
Comfortable with data and measurement: you can build a reporting framework, tie content to pipeline metrics, and explain what’s working (and why) to leadership.
Distribution-minded: you think about how content gets seen, not just how it gets made. You have experience with paid amplification, syndication, and community-based distribution.
A portfolio that shows range - from thought leadership to conversion copy - and a clear POV on content.
Bonus: experience in People & Culture, HR tech, or employee experience content.
This isn’t a content coordinator role dressed up with an AI badge. It’s a genuine opportunity to build a category from scratch, with a content engine already in place and leadership that wants to move fast. You’ll shape how Semos Cloud shows up in search, in AI discovery, and in the conversations that matter in the People & Culture world.
👉 If you’re a strategic thinker who can edit AI with taste, own SEO end-to-end, build a backlink strategy that earns authority, and create something that lasts - we want to hear from you.